Problem: Quantech® Chillers is a new and unknown name in the HVAC Industry. In these situations, sales are normally generated from your buddies as a favor before the brand becomes well-known. After the well runs dry, it becomes increasingly difficult to continue sales trajectory without a strong value proposition.
Challenges: We only had still image assets to work with, so keeping the video moving and entertaining was of utmost importance to the project.
Solution: Spark created a video for Quantech® that explains the value proposition of the product. The video was entertaining yet informative and delivered the message in 2 minutes. The video was part of a much larger YETI® Cooler campaign that Spark pioneered to acquire more sales for Reps.
Cost: This video included several days of scripting, multiple days of image searching, a week of mockups and storyboarding, almost 2 weeks of editing, compositing and effects and professional voice-over work. A project of this size is in the ballpark of $15,000.
Results: The Rep Firms that participated in the full campaign and sales funnel saw exponential sales growth for Quantech® Chillers. The cost of the video was well worth it compared to the gross sales of the total campaign.